Comments on: On Bad Innovation and the iPad

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By: Rebecca Rhiann Dowling

Rebecca Rhiann Dowling — Thu, 04 Feb 2010 00:28:00 +0000

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By: Frances Bentley

Frances Bentley — Wed, 03 Feb 2010 22:30:00 +0000

As David said, the target audience probably isn't those who see a laptop/phone etc as an adequate replacement, but people who will buy it because they can. It's another nifty little gadget from Apple which is a little pointless, but then that's probably half the attraction. It's utterly luxurious and completely indulgent.

By: David Whitney

David Whitney — Wed, 03 Feb 2010 11:43:00 +0000

I think you've got the target audience wrong. Actually, I think Apple have too.I've been considering a tablet (not specifically an apple one, just any old tablet) for about 6 months, and knowing that products are on their way, I've been waiting out).I do a lot of reading on my laptop, entire books, and the keyboard really gets in the way when in bed (50% of the time I'm reading on it). I like to browse the web whilst watching a tv, but laptops are visually more antisocial. The current brand of netbook like machines don't quite offer the screen real estate as they're focused on being portable.I actually see tablets and surface in the same market space, the computer that's integrated into every day life without feeling like you're sitting at a computer. Some kind of cross between the radio times, expensive and pretty teletext, and a few novels. Always on hand and always without a barrier to entry. I don't think portability is actually an issue as I somehow doubt you'll see anyone ever travelling with just a tablet – that's what a laptop is for.Tablets are already pretty widespread on factory floors for these kinds of uses, they're just trying to bring that to the consumer market.Comparisons to phones are moot, they're totally different devices. Even the best phone browsers (iPhone/Android/Palm Pre/Opera) are an insult to browsing if a better option is available purely down to screen real estate.It's kind of the full web, just through a postage stamp and that's no fun.The tablet is just the natural conclusion of the line of thought that says: People like screens they can read on, people like long battery life, people don't want to learn how to use computers, people like browsing the web, people don't really type all that much.The apple tablet looks kind of cool, but apple are clearly locking flash out to prevent cross platform games, and they're trying to use to to strengthen the app store while capturing a market for books. It's kind of insidious. I'd be interested in jailbreaking one though, because it looks like a nice bit of consumer electronics. I liked the look of the HP Slate because it's the flexible Win7/Surface derived tablet I was expecting.

By: Daniel Needham

Daniel Needham — Wed, 03 Feb 2010 11:26:00 +0000

It's almost unfathomable!

By: Emma Corrigan

Emma Corrigan — Wed, 03 Feb 2010 11:24:00 +0000

woah mama. The surface is the future! Think of the bejewelled?!

By: Daniel Needham

Daniel Needham — Wed, 03 Feb 2010 11:16:00 +0000

Although I may be prepared to change that opinion with the advent of the Microsoft surface: http://www.youtube.com/watch?v=rP5y7yp06n0, you could play some SERIOUS bejewlled AND not really watch come dine with me on the same screen here. Plus there's no pretense of portability either!

By: Daniel Needham

Daniel Needham — Wed, 03 Feb 2010 11:13:00 +0000

I can't see any reason for buying an iPad over any other mobile device be it smart phone, netbook or laptop, other than to use as a stylish coffee table coaster or impress my apple worshipping friends (of which I have no inclination). It's too cumbersome to be truely portable in the smart phone sense and too limited to be truely useful in the laptop sense. Having said that the trend seems to be for more and more creative means by which to waste time and money, so I'm sure it will do brilliantly and I will retreat to a dark corner, quietly lamenting the demise of reason.

By: Emma Corrigan

Emma Corrigan — Wed, 03 Feb 2010 10:54:00 +0000

i think you already worked that one out, it's the 'minority report' syndrome!

By: Liam James

Liam James — Wed, 03 Feb 2010 10:41:00 +0000

Thanks Emma!I'm just a little confused as to why all the big companies seem to befalling over themselves to design tablets, because for most people they seemto be a step backwards in usefulness. I'm not confused as to why people want them – they are very pretty.:) x